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The Small Business Network Web Directory

The Small Business Network is web directory of small businesses and non-profit organizations. If you have a small to mid-sized business, we invite you to join our network as well visit the other small business resources within in this network. On the Small Business Web Network you will find informative articles on small business ownership as well as other small business resources.

Featured Business

"With effective real estate marketing you can successfully sell your own home without using a real estate agent. A well-equipped seller does not need an agent. We make it our business to save the home seller as much money as possible. With this in mind, we offer you the best homes for sale by owner guarantee anywhere." -- Erol Kartal, President, Sell By Owner Listings, Inc.
Visit www.sellbyownerlistings.com

Articles

Taking Orders Online - Are You Portraying the Right Image?

Be sure to make it easy to order. Make sure you SAY exactly how you want prospects to place their order. Don't just simply put an "Add to cart" button on your site. Spell it out. Say, click on "Add to cart" below to order or call our toll-free number anytime.

If you want people to order online, make sure you have an easy, secure online ordering system in place. PayPal is an excellent option. Many consumers prefer to use PayPal - it is a safe, convenient way to pay for purchases online. In fact, PayPal boasts they are the number 1 choice for making payments online.

Opening a PayPal account won't cost you a dime. It's also a snap for your prospects to open their own account if they choose to pay through PayPal. I'm not sure why a business wouldn't include PayPal as one of their payment options. There is a benefit to having more than one choice for a payment. People buy with different methods. Some people absolutely love charging on their credit card. So be sure to give these types a convenient method for doing so... Continue Reading . . .

10 Worst AdWords Campaign Management Mistakes

On today's highly competitive Google AdWords pay-per-click (PPC) search engine, it is now more important than ever to ensure that your PPC campaigns are optimized to their utmost potential. You should be achieving maximum return on investment (ROI) for the keywords or phrases that are most relevant to your business and are most likely to provide you with targeted traffic to your website. With ever growing cost-per-click (CPC) prices throughout the various PPC search engines it is essential that you avoid certain mistakes that will undoubtedly result in poorly performing PPC campaigns.
Continue Reading . . .

Establishing Web Credibility

When doing business online your credibility will play a significant role in how much business you can get and how successful you can be. Just like any brick and mortar store, losing credibility with your online business can be disastrous for business.

In general, people are even more skeptical when it comes to doing business online. Perhaps it's because you don't have the face-to-face contact that shoppers are accustomed to when buying offline. Or it might be due to a distrust of what will happen once you punch in your credit card information and hit the "send" button.

There are a number of reasons why people are distrustful of stores offline and online, but that sense is often heightened when shopping on the web. That makes it ever more important to go out of your way to create a sense of trust and credibility to your online visitors.
Continue Reading . . .

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